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In fact, as tech gets better you’ll see growth, as it gets easier and more cost effective to produce higher resolution photos. Overall, to answer the “are photo booths a fad” question, the data shows that no, they are not a fad. As the iPad’s cameras get better you’ll see that side grow as the entry point is lowered for DJs to begin offering photo booth services. iPads now occupy a whole new subset of photo booths - you can now share your photo instantly to social media and email directly, which appeals to the younger crowd. Indeed, photo booths will get smaller and in larger numbers are evolving along with the iPad.
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Photo booths can now do videos, gifs, green screen, slow motion and much more - all of which have kept them in high demand. This makes it easier for us to hire photo booth staff. They’re now easy to set up and can fit in any regular-sized car. The booths have gotten smaller, more compact, and easier to use. It’s a newer market, with fewer well-known players, and the greater number of searches reflects that.Īs with all things in the entertainment business, photo booths have evolved too. That’s not the case with photo booth companies.
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Read More: Is the wedding industry doomed? Basically, it’s pretty easy to find a DJ, and it seems like everyone knows someone who is a DJ. Just in our Austin, TX market, there are nearly 200 DJ companies advertising on the wedding websites, and hundreds more solo DJs. Why does “photo booth rental” get so many searches? My best guess would be that there are far fewer photo booth rental companies than DJs. The search term “photo booth rental” is very high, compared to the rest. The first picture is for the DJ search related terms. I used the same search terms and here is what the data showed. Since the photos literally have different data, I decided to take my research a step further and use SEM Rush data, which is very accurate. The data, below, shows that the searches are equivalent. 5 years ago, we were booking about 1 photo booth for every 5 events. However, as you can see, the range is EXACTLY the same. I don’t like Google’s keyword planner since it just gives you a range. I compared “photo booth rental near me,” to “dj near me,” and other search terms. So, l decided to do a more accurate search comparison.īelow are screenshots of the data using Google Ads. I will say that it may be a little skewed, since they only accounted for “wedding DJs.” It would have been more accurate to search for wedding photo booth rentals vs wedding DJs. The trend shows photo booth searches overtaking DJ searches! I found this surprising. The year range is from 2004 – December 2018. This data is from an article from about photo booths. Next, let’s look at a photo from Google Trends. Google Trends & Keyword Planner Comparison for Photo Booth Business We can see that photo booth rental searches have gone up every year.
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The above photo was taken from Prostarra’s article. Let’s look at the numbers and see the current state of the demand for photo booths. On a busy weekend, we can do up to 10 events in a day.
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We also made more profits, since we provided all of the equipment (unlike the DJs we hire who must have their own professional equipment).Ĭurrently, we’ve had weekends where we had more photo booths than DJs booked. We then invested in two more photo booths and hired more staff - we could hire people and train them pretty easily. (I do SEO for our website, so the leads were from inbound marketing). Within one year of starting to offer photo booths, we were getting more inquiries than we could handle. We made our investment back within a few months. It was an easy upsell, and we began to make more profits per event - on average about $350 – $500 more. We were able to make more money at the DJ events that we were already booked for. It got easier and cheaper as we made more. It was big and bulky, and tough to lug around. We responded to the demand and started with one photo booth - a DIY job (we bought the computer, touch screen, camera, and software) and spent about $3,000 to make the first one. I always reply “of course not!” That’s been my opinion - but I’m biased perhaps because the photo booth business has changed my DJ Business.īut now I’m going to use actual data and industry info to come to the same conclusion.Īnecdotally I can tell you that in late 2014, my wife Diana and I noticed that our DJ company clients were asking for photo booths. “Are photo booths a fad?” is a question that comes up often.